Different Dog required a corporate rebrand to bring the company forward from a stayed and bland design that no longer reflected their core compony values, to one that highlighted their love and devotion to making healthy, complete dog food, with high-quality, nutritious ingredients in a simple, bold and easy to use identity.

Working in tandem with Hoxby Creative, we created a bold and simple identity, brand palette and diverse set of icons that were clean, simple and adaptable to be utilised across all digital platforms, printed packaging and marketing collateral.