The Media Exchange Group is a technology company which creates products to disrupt the advertising placement market in the UK and the US. It's Ad-Eye platform allows both brands and media owners to buy and sell advertising space in TV and Audio channels in a transparent, simple, safe, cost effective and easily comparable way. Consequently, The M.E.G required a bold, easily recognisable ‘family’ set of logos that personified their core structure, which revolves around E-games and digital marketing.

The Overarching branding is a blend of the letter ‘M’ that also encompases a games controller combined with a sense of movement and the transfer of digital data.