Steeple Chase Cider
Brand design
Packaging
Illustration
The Project
A traditional style cider with a difference. Derived from early races in which orientation of the course was by reference to a church steeple, jumping fences and ditches and generally traversing the many intervening obstacles in the countryside. Steeple Chase Cider is designed to evoke a quintessential British summer activity with an accompanying cool and refreshing traditional scrumpy cider.
Centred around the apple, the branding and packaging are styled to give a sense of whimsy and playfulness whilst remaining contemporary and unique in an already popular and lucrative market.


















STEEPLE CHASE CIDER IS DESIGNED TO EVOKE A QUINTESSENTIALY FAMILIAR BRITISH SUMMER ACTIVITY WITH AN ACCOMPANYING COOL AND REFRESHING TRADITIONAL SCRUMPY CIDER.
