• / brave
  • / brave
  • / bold
  • / iconic
Loaded
Steeple Chase Cider
Brand design
Packaging
Illustration
The Project

A traditional style cider with a difference. Derived from early races in which orientation of the course was by reference to a church steeple, jumping fences and ditches and generally traversing the many intervening obstacles in the countryside. Steeple Chase Cider is designed to evoke a quintessential British summer activity with an accompanying cool and refreshing traditional scrumpy cider.

Centred around the apple, the branding and packaging are styled to give a sense of whimsy and playfulness whilst remaining contemporary and unique in an already popular and lucrative market.

STEEPLE CHASE CIDER IS DESIGNED TO EVOKE A QUINTESSENTIALY FAMILIAR BRITISH SUMMER ACTIVITY WITH AN ACCOMPANYING COOL AND REFRESHING TRADITIONAL SCRUMPY CIDER.

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